Graphic Design · 2024 — 2026

Identity, branding and campaigns — the other half of how I design.

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Identity

SEA · Monogram

My logo is built from my initials — S, E and A — drawn into a single mark. Its silhouette is a cat, one of my favourite animals, so the mark stays personal without becoming a literal illustration.

  • Identity
  • Creativity
  • Independence
  • Playfulness
First outline sketch of the SEA monogram
Monogram study, weighted strokes
Monogram study with the E as a separate mark
Monogram study, near-final proportions
Sketch 01Sketch 02Sketch 03Sketch 04Final mark
S · E · A
Name card front: embossed monogram on a satin finish
Name card back: name, role, contact and QR code

Identity · Print

A personal branding card for an industrial designer: the custom monogram, modern typography and a sleek monochrome finish, built for simplicity and strong recognition.

Move to tilt · click to flip

Branding

Branding · Small business

Two directions for a press-on nail brand.

A background card that carries the brand and the application steps, in a soft, feminine palette with minimal graphics.

#E3D2C8#665D58
Card
Tutorial

Branding · F&B

Promotions for featured dishes and seasonal offers — bold red and gold, traditional Chinese-inspired graphics and a structured type system.

Click a menu to open it

Campaigns

Campaign · AUISS

18 posters · one system

A campaign introducing every committee member, colour-coded by department, with one type system holding it together.

Campaign · AUISS

Each department introduced with the same bold headline treatment, anchored by the Board of Directors.

Social · Instagram

Instagram content for campaigns, promotions and events — for AUISS and PPI Malaysia.

All campaigns

+0%

overall engagement growth

Across all my promotional design and social content for PPI Malaysia, from feed posts to EDUFAIR 2024.

@pendidikan.ppimalaysia ↗

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